If you’re going to make some sort of guarantee or have a marketing message, it’s very important that you say what you mean (and vice versa). When consumers go out of their way to pick your brand based on your message, you want to make sure that they get what they think they’re getting. If a customer thinks you mean one thing, and finds out it isn’t so, they won’t just be confused, they’ll be a little peeved – which can undo all the effort you’ve spent marketing the message in the first place.
Product Marketing Blog
Internet Strategy, Marketing & Technology Links – Nov 18, 2009
- Soon It Will Be Cheaper to Compute Than to Cache (GigaOM)
- Creating Successful Partnerships with Fellow Bloggers (Daily Blog Tips)
- Tumblr Shares Stats: 20 Million Uniques, 420 Million Impressions Per Month (TechCrunch)
- Pitch Yourself, Not Your Idea (Silicon Alley Insider)
- Moving Beyond The Follower Myth Into the Listener Reality (Mighty Merchant)
- 5 Impressive Real-Life Google Wave Use Cases (Mashable)
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Being Able to Use Tech Isn’t the Same as Knowing How to Use It
There’s this notion flying around in the real world that if you’re able to use a certain technology – say Twitter – you also know how to use it. What I mean by how to use it is using it in a way to accomplish some sort of goal – like increasing sales for your business. Being able to use any technology is certainly the first step in starting to understand it, but humans use technology for a purpose – and understanding those purposes (and all the ways to use a technology) requires a deeper level of understanding.
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