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Sarah Worsham / Nov 13, 2009

The Value of Transparency

Blogging over at Insights Group today about the value of being transparent –

insightslogoIt’s much harder for people to pretend to be something they’re not.  To pretend to be an expert in an area they have no experience in.  Which means its much more valuable to be transparent with your customers. – The Value of Transparency – Sarah Worsham @ Insights Group

What’s your take on being transparent?  I hope you’ll join me at Insights for the rest of the article.

Read the full article ->

Sarah Worsham / Nov 13, 2009

Internet Strategy, Marketing & Technology Links – Nov 13, 2009

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  • Find Your Whole Social Graph on Facebook at Once With FBFriendFinder (ReadWriteWeb)
  • Google Latitude Now Tracks Location History, Alerts You to Nearby Friends (Mashable)
  • My Million Dollar Mistake (Quick Sprout)
  • Razorfish: Social media is helping established brands. But what about everyone else? (Econsultancy)
  • 6 Tips for Writing for Web Readers (Daily Blog Tips)
  • Keyword Research + Analytics Together in WordStream (Web Analytics World)

[Read more…] about Internet Strategy, Marketing & Technology Links – Nov 13, 2009

Sarah Worsham / Nov 12, 2009

The Internet Isn’t a Money Making Magic Wand

magicwand_smoorenburgIt happens too often.  I run into a business owner who is really excited about putting up a website or ecommerce site because they’re going to make a bunch of money in the next few months.  There still seems to be this notion about the Internet that if you build it, they will come.  I’m not exactly sure where this idea came from, but it’s unfortunately not true.

[Read more…] about The Internet Isn’t a Money Making Magic Wand

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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