Blogging over at Insights Group today about the value of being transparent –
It’s much harder for people to pretend to be something they’re not. To pretend to be an expert in an area they have no experience in. Which means its much more valuable to be transparent with your customers. – The Value of Transparency – Sarah Worsham @ Insights Group
What’s your take on being transparent? I hope you’ll join me at Insights for the rest of the article.
It’s much harder for people to pretend to be something they’re not. To pretend to be an expert in an area they have no experience in. Which means its much more valuable to be transparent with your customers. – 
It happens too often. I run into a business owner who is really excited about putting up a website or ecommerce site because they’re going to make a bunch of money in the next few months. There still seems to be this notion about the Internet that if you build it, they will come. I’m not exactly sure where this idea came from, but it’s unfortunately not true.