A lot of business people may have trouble with the basic metrics for their websites: pageviews, visits, unique visits, etc. (hits usually get thrown around), but when you talk about how to measure social media success, they look a little scared. Social media (when used well) is a great tool for connecting directly to customers in a way that’s never been affordable for most of us. We can have conversations, we can get our ideas out there and we can see what people are saying about us. So how to measure all that?
[Read more…] about More Than ROI – Measuring Social Media Success
Sometimes your customers find you online by commenting on your blog or joining your Facebook fan page. But what if you’re getting started or you’re looking to find other places where your customers hang out? How do you go about finding your customers online?