People like to attribute human characteristics to things and companies are no different. When we think of a business or a brand, we think of all the emotions and experiences we’ve had related to it. We usually tie up all these feelings into a sort of personality for that business. Apple is thought of as hip and probably a bit snooty. Facebook is that friend that you liked to party with in college. Nike is way into sports, but likes to look good doing it. You get the picture. What personality does your business have?
Product Marketing Blog
Internet Strategy, Marketing & Technology Links – Oct 7, 2009
- Google Injects Ads And User-Generated Content Into iPhone Maps (TechCrunch)
- Leo Laporte Makes $1.5 Million Per Year from Podcasting [Video] (Mashable)
- In the World of Social Media, Women Rule (PR 2.0)
- Facebook Prototype Measures Gross National Happiness, Confirms That We Hate Mondays (TechCrunch)
- Damage Control: Social Media Reversals (Web Strategy by Jeremiah)
- CHARTS OF THE WEEK: Lunchtime Is The New Primetime (Silicon Alley Insider)
[Read more…] about Internet Strategy, Marketing & Technology Links – Oct 7, 2009
Stop and Think Before Sending that Mafia Request. What’s the Effect on Your Brand?
Social networks are growing. Even your Mom knows what Twitter is. The time people spend online is growing and increasingly they also interact there as well. You may have clients and customers which have never interacted with your company in person, only through a website or social network. All this means that your online reputation can have an effect on your brand and company.