Pageviews, visits, unique visitors, followers, etc. are all great ways to measure success online, but what about actions that don’t lead directly to a conversion or lead (but probably will down the line)? How do you measure actions that may lead to something important later, but there’s not a direct connection online? Assigning a value to those actions may help…
Product Marketing Blog
Internet Strategy, Marketing & Technology Links – Sept 29, 2009
- San Francisco Launches City App Store (Mashable)
- Ad Spend up 119% on Top Blog, SocNet Sites (Marketing Charts)
- How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging (ProBlogger)
- RIM’s Secret Growth Plan For The BlackBerry (Silicon Alley Insider)
- STUDY: Time Spent on Social Networks Has Tripled (Mashable)
- Trendspotting: Rich Autocomplete in Site Search (Get Elastic Ecommerce Blog)
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Igniting Innovation at Ignite Lansing 2.0 #ignitelansing
Ignite Lansing didn’t involve any combustion, just some great ideas in a great venue. Ignite was originally started in Seattle, based off Pecha Kucha Nights. Speakers are given a stage and mic to talk about whatever topic they want. The catch? They only have 5 minutes and 15 slides. And the slides automatically advance every 20 seconds. Talk about a bit of pressure…
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