I met with a potential client yesterday and she said she’s had a lot of luck in using Facebook to get new business. She understood the concepts of friends, fans, and joining groups to communicate and connect with people. But Twitter was a mystery for her. She set up a Twitter account, but doesn’t know how to use it to gain new business. She knew it could be used for business because a family member had success using it to build his business. So how is Twitter Different than Facebook?
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A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.