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Sarah Worsham / May 13, 2009

Internet Marketing, Strategy & Technology Links – May 13, 2009

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Checkout Inspiration From Top Converting Sites (Get Elastic eCommerce)
Super Rewards Focuses on Quality Over Quantity to Make Money (The Social Times)
Here Come TV Commercials Between Web Pages (Silicon Alley Insider)
20 SEO tricks for launching a new website (Josh Klein Web Strategy)
Blog Launch Check List (SEOmoz)
How to Mine Twitter for Information (Web Worker Daily)
Start Your Own Blog Network or Community with Blogs.mu (ProBlogger)
5 Impressive Mashups of Twitter and Flickr (Mashable)
Do You Want to Discuss Products in Social Media? (ReadWriteWeb)
6 Things World of Warcraft Can Teach You About Social Media Success (Mashable)
Best Fits for Social Media in the Sales Cycle (Chris Brogan)
How to Thank Someone for a Referral (Duct Tape Marketing)
Women Use Blogs for Info, SocNets to Connect (Marketing Charts)
Interview with Blogs.mu founder James Farmer (ProBlogger)
Interactive Housewives Finale Nets Social Media Success for Bravo (Mashable)
Twitter Passes NYT, WSJ in Unique Visitors (ReadWriteWeb)
Shup The Hell Up You Self-Promoting Turd (Chris Brogan)
A Better Way To FollowFriday On Twitter (Performancing)
Ignore sunk costs (Seth Godin)

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Sarah Worsham / May 12, 2009

Social Networking for Referrals

Many companies get the highest conversion rates (and best customers) from referrals. People tend to trust their friends, family and colleagues over companies – that’s a given. So, it may be in your company’s interest to use social networking to gain referrals. Like networking in person, social networking for referals involves quite a bit of relationship development and communication. People need to get to know you before they’ll be willing to recommend you to anyone else.

Social networking for referrals also means being on the networks where your potential referrals will be. And if you provide products and services to other businesses – this probably means other businesses. So, for this social networking purpose, it’s not about where your customers are on the social networks – it’s about where the referrals or other businesses are. This means it may make sense to dedicate some resources (time & effort) to networking and building relationships on business networks.

So if your business relies heavily on referrals for new sales, you may want to look where your potential referrals are, instead or in addition to where your potential customers are.

(photo by Athena’s pix @ Flickr CC)

Technorati tags: social networking, referrals, leads, business, lead generation, marketing

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Sarah Worsham / May 12, 2009

Internet Marketing, Strategy & Technology Links – May 12, 2009

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Earned Followers Are Better Than Junk Circulation (John Battelle’s Searchblog)
The Entrepreneurs Handbook – 54 Resources For First Time Entrepreneurs (QuickSprout)
It’s Not Just the Data, But What You Do With It (GigaOM)
Ballmer Talks at Stanford, Says Now is the Time for Entrepreneurs (ReadWriteWeb)
ThreadedTweets: Turn Your Twitter into a Realtime Conversation (Mashable)
Why Sync Is So Difficult (GigaOM)
The 11 Essential Social Media Stories This Week (Mashable)
DailyRT Ranks Twitter Retweets (Mashable)
Google Trends for your website (Goggle Webmaster Blog)
HOW TO: Use Twitter for Customer Service (Mashable)
Is Real-time the Future of the Web? (Mashable)
8 Fantastic Free Business Card Apps for the iPhone (Mashable)
Why You Need a (Blogging) Business Model (ProBlogger)
It’s About Intent: Affiliate Links in Twitter (Web Strategy by Jeremiah)
McDonald’s Buys Prime Time ‘Roadblock’ on Hulu (Silicon Alley Insider)
Notify.me Brings Instant RSS Updates To Yet Another Browser Toolbar (TechCrunch)
Two halves of the value fraction (Seth Godin)
Keeping up with the Social Web (Web Strategy by Jeremiah)
More ways to engage your community (Google Webmaster Central)
Tweets From Space: NASA Turns To Twitter And YouTube To Reconnect With The Public (TechCrunch)
Increase website conversion with the Funnel Philosophy (Brian Cray’s Blog)
Microsoft BizSpark Adds 12,000 Startups (GigaOM)
Forrester: Social Technology is Like Sex (ReadWriteWeb)
Are You Sending Everybody the Same Message? (Insights Group)
Firing Your Clients –Even During a Recession (Web Strategy by Jeremiah)
Facebook Pages Now Supported By Status Update Services Ping.fm, HelloTxt (WebWorkerDaily)
Is the Growth Of The Web Slowing Down Or Just Taking A Breather? (TechCrunch)
Cisco’s Chambers Sees the End of Business Machines (GigaOM)
Search Goes Real-Time With Scoopler. Twitter Dominates Results. (TechCrunch)

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