Product Marketing Blog

Sarah Worsham / May 6, 2009

What Benefits Do You Provide For Your Customers?

I’m guest blogging over at Insights Group today with a post about product benefits and why it’s important to clearly communicate them to your customers. Here’s an excerpt:

A lot of companies get caught up in how much they’re selling or how great a deal it is and they forget one vital thing. Customers buy your products or services because of the benefits they provide for them. Benefits equal the value of your product or service. If customers don’t see value (benefits) in your products or services, they won’t buy from you.

I hope you’ll join me at Insights for the rest of the post – What Benefits Do You Provide For Your Customers.

Sarah Worsham / May 6, 2009

Internet Marketing, Strategy & Technology Links – May 6, 2009

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eMetrics San Jose 2009: Omniture Introduces Google Organic Search Ranking Segmentation (Web Analytics World)
The Changing Face of SEO (Duct Tape Marketing)
Media Execs Get a Little Less Grouchy: Are Ads Creeping Back? [MediaMemo] (All Things Digital)
How to Choose the Best Keywords for Optimized Public Relations (Online Marketing Blog)
17 Statistics to Monitor on Your Blog [Day 30 – 31DBBB] (ProBlogger)
Yahoo And Microsoft Crawling Closer To Search Deal (Silicon Alley Insider)
Twittl: The Love Child of Digg and Twitter (Mashable)
The Future Of The Social Web According To Forrester, Owyang (Social Media Explorer)
Aggregate or be aggregated (Being Peter Kim)
Strategy Analytics and DIS Consulting See Cloud Computing and 3D as Key NAB Takeaways (Ad Operations Online)
5 Questions with Jay Goldman on Social Media (Web Analytics World)
Give Your Twitter Page More Personality with Bubble Tweet (ReadWriteWeb)
DeeperWeb for Google Combines NeuSearch Cool Factors with Traditional Search Functionality (ReadWriteWeb)
Build a Twitter-Monitoring Dashboard Using TweetGrid (Web Worker Daily)
Interview: Mr. Youth and the Future of Social Media Marketing (The Social Times)
Why Push Gmail for Blackberry Is a Big Deal (ReadWriteWeb)
Google Apps Will Soon Play Friendly With BlackBerry Enterprise Server (TechCrunch)
How to Save Media (Technology Review)
SF Startup Mashery Kicking Butt In API Market (Silicon Alley Insider)
Social Media Campaign Gives NBC’s Chuck a Fighting Chance (Mashable)
Facebook Shuts Down RSS Feed App (ReadWriteWeb)
Behold the power of “Thank You” (B2B Web Strategy Blog)
Google Latitude Now Lets You Publish Your Location To Gmail Chat And Your Blog (TechCrunch)
In Defense of Splash Pages (The Bivings Report)
B2B Media Revenue Falls; Online Offsets Some Print Losses (Marketing Charts)

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Sarah Worsham / May 5, 2009

Splash Pages – Thumbs Up or Down?

splashsergiotudela Now, I have to agree with Todd Zeigler over at The Bivings Group – normally I hate splash pages, especially as a user. But as Todd said, they seem to be extremely useful for collecting information (usually emails). It seems that sometimes you have to be a bit obnoxious for people to actually give you their information.

However, I want to insist that splash pages need to be used for one purpose – and one purpose only – collecting information from site visitors – getting them to sign up for your service, newsletter, whatever. They should NOT be used for a pretty flash movie or some other annoyance that serves no real purpose other than to annoy everyone. I don’t care if you spent a lot of money on that supposedly cool introduction. If you’re not using it for a real purpose, don’t do it. If you’re going to annoy your visitors, at least do it for an actual purpose – collecting information for a specific reason.

I also have to agree with Todd regarding the implementation of a splash page:

If you are going to deploy a splash page, please, please, please set it up so that a user only sees the page periodically. We usually set it up so that users who do not sign up see the page every two weeks or so. Also, make sure to set it up so that if users have already signed up for your email list they never see the splash page again. These steps will minimize the disruption to users who visit your site frequently.

(photo by sergio tudela)

Technorati tags: splash page, usability, design, business, marketing strategy, marketing

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