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Sarah Worsham / Apr 15, 2009

What I Want in a Twitter Utility

utilitytakmobabibelotTwitter has been a great way for us to connect with customers, partners, marketers, designers and lots of interesting people.  We also use Twitter to provide information which we hope is useful to our followers.  Much of this information is gathered via RSS feeds which is then sent automatically to Twitter every so often using Twitterfeed.  As nice as Twitterfeed is, it still doesn’t have everything I need or want.  I’ve also tried ping.fm, AllYourTweet, and HootSuite.  While each has a particularly strength, none seems to offer exactly the combination that I’m looking for. Many utilities try to send to multiple social networks.  Right now  I have more control of how my content is seen in each place with RSS feeds.

Needs:

  • Send tweets from Multiple RSS – each with their own separate settings
  • Ability to choose how often and how many items from each feed
  • Send from feeds by either published date & time or the order of the feed
  • Send a title or a title & partial description
  • Automatically convert any links to short urls
  • Schedule specific tweets for future dates & times
  • Automatic follow/unfollow
  • Manual follow/unfollow
  • Tweet frequency of at least every 30 minutes

Wants:

  • Statistics on how many times each tweet url is clicked on – and by who
  • Suggest people I should be following (or unfollowing)
  • Set certain people to be followed even if they aren’t following me
  • Take multiple items from a feed from a certain date or what’s not been tweeted and dole them out every so often (instead of me having to add periodically to the feed myself)
  • If a whole feed could be taken by what’s not already been sent, tweet a post every 10 minutes or so instead of multiples at every 30m or every hour.

That’s all I could come up with off the top of my head.  HootSuite seems to be closest, but I couldn’t get it work reliably with our Google Reader feed.  Hopefully they’ll improve the service with time.  Until then, I’m sticking with Twitterfeed.

Do you have other needs or wants to add to the list?

(photo by takomabibelot @ Flickr CC)

Technorati tags: twitter, social media, internet marketing, social media marketing, business, social networks, marketing

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Sarah Worsham / Apr 15, 2009

Internet Marketing, Strategy & Technology Links – Apr 15, 2009

  • The PostRank Newsroom: Twitter For High-Value Information (ReadWriteWeb)
  • This whole internet thing could get big someday (Josh Klein Web Strategy)
  • RankSense SEO Software Review (DailyBlogTips)
  • Amazon: Now One-Third of All U.S. E-Commerce (All Things Digital)
  • Visible Measures Now Tracking Videos At MySpace (TechCrunch)
  • How Publishers Can Get Advertisers To Spend In A Recession (Silicon Alley Insider)
  • This Messaging Fragmentation is Crazy (ReadWriteWeb)
  • There’s Way More Than 2 Ways to Make Money with SEO (SEOmoz)
  • Keep it focused (Jim’s Marketing Blog)
  • Even The Government Thinks Time Warner’s Caps Are Ridiculous (Geek-News.net)
  • Qik Makes Choppy Live Announcement: Qik Roam (ReadWriteWeb)
  • Android “Cupcake” build nearly golden brown: Preview SDK released, feature list finalized (MobileCrunch)
  • How Bad Was Google’s Quarter? (TechCrunch)
  • Wikipedians to Vote on Site-Wide Creative Commons (ReadWriteWeb)
  • Amazon Apologizes For ‘Embarrassing And Ham-Fisted’ Gay Book Blacklist (AMZN) (Silicon Alley Insider)
  • Marriott To Cut 18 Million Newspapers (Silicon Alley Insider)
  • The Race for E-Reading Intensifies (The Bivings Report)
  • eBay Dumps StumbleUpon (EBAY) (Silicon Alley Insider)
  • How To Save The Mobile Web (Digital Design Blog)
  • Will social payment platforms really work long-term? (Guest post by Jay Weintraub) (Futuristic play by @Andrew_Chen)
  • Twazzup: A Better Twitter Search Engine (ReadWriteWeb)
  • TwitterMass: A Smarter Way to Auto-Follow on Twitter (ReadWriteWeb)
  • Finding Your Social Media Purple Cow (Mashable)
  • Marketers’ Top Social Media: Twitter, blogs, LinkedIn, Facebook (Marketing Charts)
  • Venture Capital Fundraising Is Down Nearly 40 Percent In First Quarter of 2009 (TechCrunch)
  • The Most Used iPhone Apps (They’re Not Games!) (ReadWriteWeb)
  • 8 Principles for the Modern Blog …at least for 2009 (Web Strategy by Jeremiah Owyang)
  • Digg Uses SAI Reader’s Business Plan (Silicon Alley Insider)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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Sarah Worsham / Apr 14, 2009

Selling (and Socializing) on Facebook

My article on Facebook for eCommerce sites – Selling (and Socializing) on Facebook –  is up over at Practical eCommerce.  I hope you find it interesting and useful.

But the real power is in what Facebook inherently offers – the ability to socialize and communicate directly with your customers Once customers become a fan, or join your group, you can send them messages, updates and news. Most importantly, you can see exactly who they are and can reach out to them to gather information about why they like your products and what can be improved. – Selling (and Socializing) on Facebook – Practical eCommerce

You can see the other articles I’ve written for Practical eCommerce here.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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