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Aaron Worsham / Mar 18, 2009

Spring is a time for renewal

spring_cleanThe official start of Spring is this Saturday.  I am just so excited.  For many Northerners like me the first day of spring is like a starters gun, signalling an important transition.  After months of near hiberntion we start getting active again.  Spring is the start of outside activities, big trips and even bigger home repair projects.  Part of the ritual of inviting the sun and fresh air back into our lives is the annual Spring Clean.

This year consider a Spring Clean of your website too.  Like houses, your website could use that good old, top to bottom clean and repair that brings in the fresh air and light.  Here are some suggestions to get you started

  1. Get a fresh look.  Ask your friend, neighbor, relative to look over your site and give you their opinion.  Part of renewal is to shead new light on things.  Someone other than you can really help cast out the shadows in the corners, so to speak
  2. Get rid of the clutter. Pick three things that you are on the fence about with your website and keep one of them.  Clutter is the hardest thing to avoid on a site, since it is tempting to just keep adding more.  Truth is, if you pair down your site to only show what it truly important you will be much happier with the impression it gives you and others
  3. Hang new pictures on your site.  You’ll be amazed at the difference a few updated images can make
  4. Repair those broken links or get rid of them
  5. Do something fun.  While not all websites are intended to be funny, even serious business sites can benefit from some levity in some places.  Sites that take themselves too seriously forget to take risks with new ideas and approaches an that can really stifle your sites airflow.

What are some of the Spring Clean suggestions you have used or might use this spring?

Photo attributed to spisharam

Sarah Worsham / Mar 18, 2009

Morning Edition – Mar 18, 2009

Hope you had a lucky and fun St. Patrick’s Day without too much recovery.

  • The Death Of Newspapers (Silicon Alley Insider)
  • Celebrities Embrace Twitter (and vice-versa) (O’Reilly Radar)
  • 20 Blog Topics To Get You Unstuck (Chris Brogan)
  • The Social, Mobile Web: An Entourage In Your Pocket (Web Strategy by Jeremiah)
  • Have you used YouTube lately? (Insights Blog)
  • The Perfect WordPress Theme For Marketing (Entrepreneurs-Journey.com)
  • Facebook: Privacy Now Optional (TechCrunch)
  • Twitter Experimenting With Text Advertising (TechCrunch)
  • Is The Small Business Web The Next Big Thing? (Web Worker Daily)
  • Six Ways to Make Twitter Useful (PC Magazine)
  • How to create an unbelievable amount of buzz (KeeneView Blog)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Sarah Worsham / Mar 17, 2009

Good Website Usability Means Not Making Your Visitors Think

usabilitytashmahal1Good websites are designed to be both easy to use and attractive.  When visitors come to a website they don’t want to have to think about how to accomplish whatever it is they came for.  They shouldn’t have to search for links or content or the right button to click.

Well designed products have buttons in the right places and use pictures, symbols and actions that people intuitively feel comfortable with.  The same is true of websites.  People expect search boxes to be in a certain place (usually upper left) and Submit or Next buttons to be on the right (it helps to think of advancing web pages like turning pages in a book).

Good website usability doesn’t necessarily have to be difficult.  Take a look at your website.  Does everything feel like it’s in the “right” place?  If you’re not sure, ask some customers and colleagues to try to accomplish some specific goals.  For example, if you have an eCommerce site, ask someone to purchase a product for a specific purpose – like a gift for their kid’s birthday.  How easy is it for them to find an item that fits that purpose?  How appealing was the product on the page?  Were they able to find the information they needed to make an informed purchase?  Were they able to actually make the purchase? Get their feedback on whether anything seemed difficult or out of place (usability is the practice of methodically testing how users interact with something and then using that information to arrange items to make it easier to use).

Having a well designed website is important because it will affect how many sales and leads you are able to generate from it.  If customers can’t find what they need from your site, they are likely just to go somewhere else instead.

(photo by tashmahal @ Flickr CC)

Technorati tags: usability, website design, good websites, business, design

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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