Last week I posted about attaching dollars to statistics in order to make sense of them (and to relate them to how your business is doing). During a discussion about the article, someone mentioned that it was a great non-marketing post. I didn’t really respond at the time, but the statement has bothered me since. Statistics are vital to marketing. Without statistics, marketing is just a hit-or-miss blanket approach without a strategy and end-goal. Statistics are how you know what is working and what should be improved (or dropped) and figuring out the next step to achieving your business goals.
Using statistics properly will show how various marketing efforts are affecting your bottom line (return on investment – ROI) so you can figure out how much to spend – and on what. You’ll also learn more about your customers, your product, and your business. Statistics can give you information about how to improve your product, how to increase customer satisfaction and what your business is doing well.
Many people think of marketing as a soft, touchy-feely pseudo-science, but done properly, marketing should be just as measureable as other business processes and should provide vital information to run your business.
(photo by chantrybee @ FlickrCC)
Computer people just love to name things. The server guy who names all his machines after Star Wars characters competes with the network guy who names all his routers and switches after Star Trek characters to see who has the more obscure references. Usually the Desktop guy wins with his collection of Windows PCs named after Transformer characters, but that’s beside the point. It sounds like it is all in fun, but there is a very important reason we all do it. Technology is hard for humans to relate to. It is cold and lacks personality. Names help give definition to the undefined. They help give things context.