Aegis Group made a short announcement that they acquired the Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. – Ad Operations Daily – Aegis Media Moves into Ad Serving by Acquiring Bluestreak
Product Marketing Blog
DIY SEO – Hubspot
As Dharmesh Shah said in our interview, HubSpot sells a product, not a service, and intends on giving small businesses the tools they need to do their own search engine optimization (SEO). HubSpot Inbound Marketing System has a three step approach:
- Qualified Traffic – Traffic is nice, but if the visitors to your website are not going to purchase from you, they won’t make you any money.
- Convert to Leads – Once you have qualified visitors, convert them into sales opportunities.
- Measure & Optimize – Take a look at how well your strategy is doing, make adjustments and continue to improve.
Paper Prototyping
Have you saved your paper sketches from that million-dollar idea you had while drinking at the bar? You know, the one you wrote on the back of a napkin? It turns out that many web sites have had a paper phase. Its actually a common theme that connects our humble web efforts with software projects throughout a quarter century.
Deeplinking has posted a short gallery of some early stage drafts of web sites you may be using today.
Included in their selection was this impressive video on how to interactively paper prototype.
This video is paper-based prototype for Daum’s web mail service, Hanmail.net made by Ajax.