Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty. In this slideshow, we see 10 different ways that Foursquare can be used to help your business.
Product Marketing Blog
Book Review: Startup from the Ground Up: Practical Insights for Entrepreneurs by Cynthia Kocialski
It seems like everyone wants to be an entrepreneur these days — founding the next big technology startup which makes the big time. And there’s a plethora of books and resources which try to lay out all the steps so that anyone can follow them to fame and fortune. But the reality is that every business is different, not only in their products and industry, but also in the team of employees and the vision of how the company should be run. Cynthia Kocialski has been involved in more than 24 startups over the past 15 years, all of which have been acquired for almost $20 billion. In her book, Startup from the Ground Up: Practical Insights for Transforming an Idea into a Business
, Cynthia fully realizes that there isn’t some golden set of rules that anyone can follow to be successful, but she does provide tips and information that can be used by any business to help develop their own path. [Read more…] about Book Review: Startup from the Ground Up: Practical Insights for Entrepreneurs by Cynthia Kocialski
Best Ways to Market Locally: Facebook vs Foursquare vs Groupon
This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband, mobile phones, and the latest in internet provider news and information.
Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
[Read more…] about Best Ways to Market Locally: Facebook vs Foursquare vs Groupon