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The Importance of Trust in Your Social Network

You may have already read Trust Agents (affiliate link) by Chris Brogan, or heard him speak on the subject, but having trust within your social network IS extremely important if you want to be able to use the channel for any communication. Creating trust and being trustworthy online, or being a trust agent is changing.  Chris gives some ideas on how to be a trust agent within your own social network (works offline too):

The Changing Role of the Trust Agent

View more presentations from Chris Brogan

What do you think?

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Creating a Social Media Persona to Maintain Brand Consistency

MaskHaving many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers. However, with multiple people, it may also be difficult to maintain a consistent branding with different voices and styles. Besides having brand guidelines, creating a social media persona can make it easier for those involved to understand how the company brand should sound and act online. [Read more…] about Creating a Social Media Persona to Maintain Brand Consistency

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Digging in the Cache – ASCII Art

Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Way back when (ok, not really that long ago), computers and printers did not have graphics capabilities. If you wanted to make pictures, you were stuck with the 95 printable characters defined by the ASCII standard. Some of the oldest known examples were created around 1966 by Kenneth Knowlton, who was working at Bell Labs at the time. While computers (and phones and tablets, etc.) have graphical capabilities these days, ascii-style art is still used in text-based communications like email, text messages and Tweets. [Read more…] about Digging in the Cache – ASCII Art