As many of you know, last Thursday evening was Ignite Detroit #2, which I co-organized with Brandon Chesnutt and Norm Witte, along with John Policicchio from the MotorCity Casino Hotel. From most of the responses we’ve had, the event was quite a success, due, in no small part, to the overwhelming community support we received from everyone who promoted, tweeted, blogged, reported, snapped pictures, spoke at and attended. Thank you! We had a lot of fun and hope you did too! [Read more…] about A Story of Team Work, Community Support & Fun #ignitedetroit
Product Marketing Blog
Social Media Success takes Planning
If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. and start posting stuff, you may start getting great engagement and conversations, but have have difficulty in measuring ROI (return on investment) and increase in sales. We’re all in business to sell something (for the most part), and the hope is that social media will in some way help increase future sales. While some of social media’s benefit is certainly long-term, properly planning out marketing and measurement strategy will help you understand what’s working. [Read more…] about Social Media Success takes Planning
Measuring What Matters – Digital Insights & Analytics
Ken Burbary, Vice President – Group Director of Strategy & Analysis at Digitas, posted this great presentation on digital insights & analytics, about what sorts of things you can measure online and what you can learn from those measurements. The presentation also includes some tools to help with various measurements (some of which are free or low cost).
Digital Insights & Analytics
View more presentations from Ken Burbary
How do you measure your digital marketing tactics & strategy?