Getting the most out of your Facebook advertising can be tricky. Webtrends released a white paper last week, Facebook Advertising Performance, Benchmarks & Insights (pdf) based on the analysis of of 11,529 Facebook ads with some insights that help improve Facebook ad performance. The 11,529 ads served 4.5 billion impressions and collected 2.2 million clicks. Here are some tips based on the analysis: [Read more…] about 8 Tips to Improve Your Facebook Ads
Product Marketing Blog
Example of a Company Effectively Using Multiple Social Media Profiles
Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. When you have an audience which may be interested in different types of content or you have different audiences which don’t share the same needs or interests, multiple profiles may be the way to go. Let’s take a look at how Dell uses multiple accounts on Twitter… [Read more…] about Example of a Company Effectively Using Multiple Social Media Profiles
The Importance of a Baseline When Measuring Social Media
Whenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. What the baseline is will depend on what you’re measuring, what your goals are, and what tactics you’re looking to implement. A baseline measurement will help you understand which tactics are working and which ones need some tweaking. [Read more…] about The Importance of a Baseline When Measuring Social Media