Internet Marketing Strategy
Tablet PCs have been around for quite awhile, but none have been as elegant as the iPad. The device is so easy to use, that many businesses are looking at ways they can improve their processes using the device. Here’s some of the more innovative examples:
Technology can be the determining factor any business, but especially for small businesses where budgets are much tighter and much can be gained from cost savings or making processes more efficient. Phil Simon calls small companies who know how to use technology to their benefit “The New Small”. In his book, The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them. They require a smartphone (or other device) with a QR scanner installed (usually free) and they have to provide some sort of value to the consumer. Often QR codes are used in conjunction with some sort of promotion or deal in order to get consumers to use them. I think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work…. [Read more...]
Tech Girls unite! Metro Detroit women who work in any tech-related industry now have a local organization tailored specifically to them. I’m excited to be a part of Girls in Tech (GIT) Detroit, a social network focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. Our first initiative is Laptops for Ladies, a charity laptop drive during the holidays to support the technology needs of women who are under-served.
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I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now).
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This is a guest post from Chris Reynolds from WebHostingSearch.com, which provides web hosting listings & ratings.
Today, social media sites have come to be a critical part of the world’s web surfing experience. Social media campaigns demand innovative and accommodating web hosting. Due to the variety of social media formats, from forums, weblogs, and podcasts to wikis, web hosts have to be flexible and responsive to their clients’ needs. A common thread among social networkings sites is the sharing and discussing of personal information, so any social media campaign must take this into account.
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Is Apple’s new iPad a game changer or just a shiny new toy for Apple fans? What games will it change (if any)? What niche does it fill and what impact will it have for business? Quick News – Apple, Hulu, Blockbuster. Web Strategy & Marketing News & Tips.
You may have seen these funny little boxes around – possibly in a magazine or in a store window. They’re called QR Codes (Quick Response Codes) and they allow the encoding of information. For practical terms, if you were to scan one of these codes with a code reader from your phone, they’d could take you to a website where you could get more information. But in order to work, they require you to install software on your phone (and to have your phone or other device with you). So, is this making it easier or more difficult for someone to get more information?
I am wandering the halls of a technical conference, in Sandusky, Ohio this week. Its called CodeMash. While the presentations are solid, the real value add has been and always will be the hallway conversations with people in the tech field. One thing I have noticed this week is a subtle but important change in business protocol. We no longer exchange business cards, we now exchange twitter handles.
Choosing the right web hosting company can be difficult for a non-tech person. There are so many price points, so many options, and so many features to choose from, most of which probably don’t make sense to the average person. I’ve met many people who are either paying too much or too little for a web hosting service that meets their needs. While cheap plans are attractive, they’re not always the best choice. Here’s some things to look for:
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