Choosing the right web hosting company can be difficult for a non-tech person. There are so many price points, so many options, and so many features to choose from, most of which probably don’t make sense to the average person. I’ve met many people who are either paying too much or too little for a web hosting service that meets their needs. While cheap plans are attractive, they’re not always the best choice. Here’s some things to look for:
How To
Learn the Lingo – Domain names
Have you noticed that Industry insiders like to invent their own language? You are following along in a fascinating conversation about some interesting aspect of something and just when it is all coming together and you can sense a real strong point being made, the speaker looses you completely on some strange term or phrase or, god forbid, acronym that they just assume everyone must grok*.
Marketing Fundamental: Call to Action
Blogging over at Insights Group today about asking customers to take a specific next step, otherwise known as a call to action:
It may seem obvious, but it’s crucial to ask people to do what you want them to do. In marketing terms, this is called a Call to Action. It’s a very important part of every marketing campaign, message or ad.Any time you’re marketing your business, including your website, your brochures, social media, etc., you need to make sure you’re letting people know what you want them to do next. Should they give you a call for a free quote? Should they fill out a form with more information? – Marketing Fundamental: Call to Action – Sarah Worsham
If you’d like to know more about calls to action, I hope you’ll head over to Insights for the rest of the post.
(photo by hiddedevries @ Flickr CC)