If you had the opportunity to fly first class for free from the UK to NYC, what would you be willing to put up with in return? Would it bother you if the airplane was absolutely covered in ads both inside and out? If the ads were piped in over the sound system? If ads were constantly playing on the video screens? If every thing that could have an advertiser did, would that bother you? Would it be worth the free flight?
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Marketing
Is a Sense of Humor Good for Business?
It’s April 1st – April Fools Day. If you work in an office, keep an eye out for pranks. And if you browse the web, you’ll need to take everything with a huge grain of salt today. Many tech businesses (notably Google) jump right into the April Fools fun with sometimes subtle jokes across their online properties. While all in good fun, is having a sense of humor also good for business?
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Sazcast Episode 24: Is Google Stockpiling for a War Against Apple?
Is Google making strategic partnerships and drawing a land in the sand in preparation for a war with Apple? What will the impact of Google vs. Apple be for marketing & business? Quick News – Multitasking, James Cameron, Purchases. Web Strategy & Marketing News & Tips.
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