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TL;DNR: Length and Formatting of Content Are Important

Old Typewriters @ Powell's Books
Old Typewriters @ Powell’s Books (Photo credit: sazbean)

tl;dnr: The length and formatting of your content matters.  People read differently online than in print (and mobile is even more different).

Ever click through a link and then find an article that was way too long and hard to read? If you’re like most people, you quickly left.  How people read content online is quite different than how they read in print.  And the circumstances around their information needs will also dictate how they read a page and how long you have to get your point across. [Read more…] about TL;DNR: Length and Formatting of Content Are Important

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Successful Marketing Always Has a Return

coins
coins (Photo credit: Wikipedia)

As a business owner it can be tempting to look at all the money going out and worry about spending. That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions.  Instead of thinking of marketing cost, think about marketing investment. [Read more…] about Successful Marketing Always Has a Return

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Determining Success on Facebook

There’s a great article over on Duct Tape Marketing today about metrics to use to determine success on Facebook:

Feeling a bit lost with your Facebook Page insights? Good. Facebook Insights terminology  was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck. — The 6 Metrics That Determine Your Success On Facebook by Emeric Ernoult

Image representing Facebook as depicted in Cru...
Image via CrunchBase

These are good metrics to understand.  The key to determining your particular success on Facebook is to understand what you’re trying to accomplish there (you may have many different goals).  Then pick one main metric for each goal to help you understand how you’re doing.  Numbers can become overwhelming, but associating a number with a goal can help you gauge what’s working and what’s not so that you can improve.  Lastly, it helps to think of all marketing in terms of continuous improvement — try something, see how it works, figure out how to improve and repeat!

How do you determine your success on Facebook?

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