Banner ads, skyscrapers, tile ads, house ads, button ads, rich media ads, peel aways, interstitials, video, text, contextual, ad infinitum. We have all seen enough online ads to have become numb to their presence. Advertisements are an inescapable part of our online experience. But have you ever thought about how that ad got to you in the first place? The mechanics of how advertisements get delivered online can illuminate many mysteries about how and why the online advertisement industry works the way that they do.
In a series starting this week I will attempt to demystify some of the voodoo that goes on behind the scenes. First we will look at the language of the browser, JavaScript. We will try to defang the notoriously prickly scripting language just enough to peek inside. Then we will look at what an ad hosting service can bring to the table when we review Ad Juggler. Finally, we will discuss Googles Ad Sense and try to come up with good ways to use it to promote your business marketing campaign.
