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B2B Internet Industry News

Interested in what’s going on in the Internet Industry or Online Advertising? Here are some great sites to take a look at:

  • MediaPost Publications: This covers just about everything that’s going on in media and advertising (both online and other channels).
  • John Battelle’s Searchblog: On the intersection of search, search advertising, media, technology.
  • Interactive Advertising Bureau (IAB): News, research, specifications, standards and guidelines on online and interactive advertising.
  • Advertising Age: Everything advertising – all channels and media.
  • ClickZ: Internet marketing solutions for marketing. Want to know the marketing side of online advertising? This is the place.
  • Adverlicio.us: An archive of online advertising. Great place to get ideas and examples by industry.
  • Online Publishers Association: Standards, guidelines, research and news for online content producers.

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B2B Social Networks – Add This!

An important part of social networking is being able to share and comment on articles and other content with your peers. Usually this is done by adding a link for an article or other content to one of the social networking sites such as Digg, Newsvine, Del.icio.us, etc. As a content producer, you want to make it as easy as possible for your readers to send your content to these social networks. One way is to add links to various social networks with every post you write (either manually or programmatically).

I’ve been investigating ways to do this automatically and have come across a service called Add This! which gives you a button that has many social networking sites already included. It has support for many popular blogging platforms such as TypePad and WordPress, and it will work with other platforms by giving you the code to insert. It also has stats on how readers are using it so you can see which social networks they are submitting your content to. There also is a customizable version which allows you to select which networks appear and have your own logo at the top. I’ve just added it to this blog, and I’ll report on how well it is working soon.

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B2B Social Networking – Ning

I’ve been taking a look at social networking sites for the B2B industry. I rediscovered Ning today. When they were first launched they were a free-only service that was geared towards only the consumer Internet audience. Now they’ve added a paid service to remove or run your own ads, increase bandwidth and storage space, and use your own domain name.

As a network administrator, you have full control of exactly how your network looks and acts – ability for blogs, rss feeds, video, audio, photos, forums, and outside plugins. You have ownership of the content on your network, with the ability to backup any code and content within it. Ning does not currently interface with outside registration services (would love to see them support OpenID), but you can import and export your registered users. There’s also the option to create a closed network so that only the people invited can get in.

In just 5 minutes I was able to create a B2B social network that I’ll eventually tweak and link up to this site. If it grows, I can change to the paid options at any time. If you’re looking for a social networking tool for your B2B Website, take a look at Ning. It may be an easy, good and cheap way to add social networking to your site.

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