Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog. YouTube has recognized that their content is often used in news reports and is taking steps to make it easier for publishers to find quality content. Hopefully, they’ll also add the ability to segment on topic. [Read more…] about Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
Marketing
Using Technology to Write about Technology
This is a guest post by Phil Simon, a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). This is the story of how he used technology to write about technology.
I’ve been called many things in my life. Patient is not one of them. In this post, I explain how writers can take control of their own destiny and circumvent traditional publishers. People want to read and learn as soon as possible-and it’s easier than ever to circumvent old-school gatekeepers.
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Basic Marketing Principles Still Apply to Social Media
Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. While how you use social media is different than many other channels (because it’s networking and conversationally based), if you don’t follow basic marketing principles, your efforts may not be as effective as they could be — or they may not work at all. When a tactic isn’t working, people tend to blame the tactic, but sometimes (often), it’s in how the tactic is implemented. [Read more…] about Basic Marketing Principles Still Apply to Social Media