Software Development Management
Wondering how you can generate leads from social media? Hubspot has this nice little presentation to give you some ideas. Remember it’s all in the execution, part of which is analyzing what went well and what didn’t so you can improve (or stop).
How do you use social media for lead generation?
No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Why? Because the information usually isn’t something you asked for, and often, it’s not really pertinent to your particular buying decision. Pushy salespeople don’t bother to ask you what questions you have or what you’d like to know, they just go through their “routine”. The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. But what if all the effort you’re spending on creating that information is for naught? What if, instead, you provided content your customers actually want? [Read more…] about Providing Content Your Customers Want
Getting data and metrics for online campaigns is fairly easy. If anything, there’s probably too much information (yah, right, says the analyst). But having a lot of information is not the same as having the right information. Many of the online tools that are used for carrying out social media and online campaigns also provide a lot of data about what’s going on. As marketers and business people, we end up collecting a lot of numbers. How do we know if we have the right numbers? [Read more…] about Measuring Correctly By Asking the Right Questions