Quora, a social network for questions and answers (similar to LinkedIn Answers), has continued to evolve as the community shapes it for it’s own purposes. As often happens when a new platform is created, it’s the community, not the company or the developers, who ultimately decide how it should be used (at least if the company is smart). Here’s a look at how Quora has grown and changed, via an infographic from KISSmetrics: [Read more…] about How Quora has Evolved [infographic]
Marketing
Build It and They Won’t Come
For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Just having a site on the web isn’t enough for people to know you exist. Building awareness online is just like building awareness offline. It takes some combination of time, effort and/or money. [Read more…] about Build It and They Won’t Come
Jumpstarting Your Crowdsourcing with a Bounty
![[136/365] Prudence](http://farm6.static.flickr.com/5284/5354781759_b64bc6d051_m.jpg)
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? Maybe you need some sort of enticement (or a bounty) to get things kicked off… [Read more…] about Jumpstarting Your Crowdsourcing with a Bounty