The entire point of the social web is to allow people to connect to people in ways that haven’t been possible before. Businesses use the social web in order to connect directly to their customers and potential customers. Part of being on the social web is listening and responding to customers and being transparent about those conversations. People talk about your company and products all the time. By having a presence online, you have the opportunity to be a part of those conversations, not only to help solve issues and get your side of the story heard, but also to improve products and services for future customers. [Read more…] about Comments & Response – Moderation vs. Transparency
Marketing
Review: Sprout Social for Social Media Management & Measurement
Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights. Let’s take a closer look… [Read more…] about Review: Sprout Social for Social Media Management & Measurement
9 Ways Social Media Marketing Can Help Sales
We’ve discussed why companies are missing the boat by not connecting sales and marketing, as well as methods for connecting marketing and sales, but how about ways that marketing, specifically social media marketing, can help sales? Here are some ideas, some of which apply to marketing in general, but are amplified by the power of the social web: [Read more…] about 9 Ways Social Media Marketing Can Help Sales