2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on consumer preferences posted on May 6, 2010)
I’ve been in Germany this week studying the European business environment at the WHU. In studying Germany in particular, we discussed an interesting insight. While cultural differences in other parts of the world are expected, fundamental differences in how consumers consume is sometimes overlooked. Beyond just consumer preferences, the way people purchase products here is very different than in the US or other parts of Europe.
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Marketing
Best of 2010 – Measurable Effects of Old Spice Viral Campaign
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on viral campaign measurement posted on July 15, 2010)
Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. The move has gotten quite a response, but only time and sales will tell whether it was successful for the brand’s bottom line. Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now.
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Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on social media monitoring posted September 24, 2010).
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between. Here’s how to setup Netvibes for your own social media monitoring…
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