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News & Notes

Sarah Worsham / Feb 2, 2010

7 Tips for More Shareable Titles (updated)

Titles need to catchy and descriptive, obviously, but in today’s 140 character world, they also need to be shareable.  I run into titles all the time that I have to edit in order to share on Twitter – usually because they’re too long, but sometimes because they have too much extra “stuff”.  Here’s some tips for making your titles more shareable…

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Sarah Worsham / Feb 2, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 2, 2010

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Apple represents the “auteur model of innovation,” observes John Kao, a consultant to corporations and governments on innovation. In the auteur model, he said, there is a tight connection between the personality of the project leader and what is created. – Steve Jobs and the Economics of Elitism (NYTimes)

It’s no surprise to anyone who follows Apple that Steve Jobs is a major influence (or control) in all designs that come from the company.  He has a vision for what he wants a device to do and expects the design to just work.  He’s assembled a team of similar-thinking designers and so far, the products they’ve developed are almost all winners.

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Sarah Worsham / Feb 1, 2010

Sazcast Episode 16 – Lack of Control vs. Positive Participation

sazcastlogo250Lack of Control vs. Positive Participation. How are companies using social media? Quick News.  Web Strategy & Marketing News & Tips. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com.  Thanks!

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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