PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.). PostRank provides ranking services, blog discover, data services and also analytics. I’ve had the PostRank plug-in installed for awhile and use it to see how individual posts are doing as well as see what the top posts are. PostRank Analytics is a paid service ($9/mo or $99/year) which integrates with Google Analytics to provide an overall picture of how well your audience is engaging with your content. I decided to give it a try to see what type information it was able to provide that I wasn’t getting through the plug-in.
News & Notes
Top Internet Strategy, Marketing & Technology Links – Jan 28, 2010
Starting as soon as sometime this week, the 75 million monthly active users playing Zynga’s FarmVille will have a new way to buy virtual tractors and seeds; they’ll be able to “Pay With Facebook.” – The Apple Tablet Will Save Media, But Not How You Think (Silicon Alley Insider)
Obviously Apple’s new iPad has been revealed (and I’m sorry, that’s a horrible name). Silicon Alley Insider’s point reminds us that Apple’s product will indeed save newspapers – because of all the advertising spending Apple will be doing to promote the iPad. I think newspapers do have a chance – not due to the iPad or any other device – only if they embrace the Internet and use a model that works. It will require some hard decisions.
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Top Internet Strategy, Marketing & Technology Links – Jan 27, 2010
Starting as soon as sometime this week, the 75 million monthly active users playing Zynga’s FarmVille will have a new way to buy virtual tractors and seeds; they’ll be able to “Pay With Facebook.” – Revealed! Facebook’s Plan To Double Its Revenues (Silicon Alley Insider)
If people are addicted to playing games on Facebook (and judging by the number of Farmville, Mafia Wars & Restaurant City updates, they are), then being a middleman to help feed that addiction is what Facebook wants to be. So Facebook is providing the payment service by which Facebook users will be able to purchase virtual goods or services in these games. Facebook applications already make a lot of revenue, so by providing the payment service, Facebook has found a way to take a percentage of each transaction. Sounds like an obvious revenue stream now, doesn’t it?
[Read more…] about Top Internet Strategy, Marketing & Technology Links – Jan 27, 2010