News & Notes

If for some reason you’re on your computer at this last week of 2009, we hope you find these best of 2009 posts helpful or interesting… (originally posted November 6, 2009)
How a business uses social media depends on what they’re trying to accomplish (their business goal), along with where their intended audience is (among other things).  But, there are definitely things that every business should do with social media, because a good deal of social media success involves listening and being available where your customers are.  Here’s my list.  If you have suggestions, please leave them in the comments – I intend to add & update this list occasionally (social media is evolving, after all)

[Read more…] about Best of 2009: Social Media Basics – 10 Things Every Business Should Do

To end the year on a helpful note, we’re posting some of the best articles from the year…. (originally posted August 13, 2009)
Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers.  When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company.  Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies.  Marketing Management: The Big Picture (Amazon affiliate link) fills the need for a book anyone can use to create an effective marketing strategy.

[Read more…] about Best of 2009: Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm