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News & Notes

Sarah Worsham / Dec 22, 2009

Best of 2009: Advantages & Disadvantages of Different Branding Strategies

brandingsarahjaneIt’s the end of another year and we’re highlighting the best posts of 2009…(originally posted March 25, 2009)

On Monday, we talked a bit about various branding strategies and why you should consider picking one to help your business and marketing strategies. With each branding strategy comes both advantages and disadvantages that you should be aware of.

[Read more…] about Best of 2009: Advantages & Disadvantages of Different Branding Strategies

Sarah Worsham / Dec 22, 2009

Internet Strategy, Marketing & Technology Links – Dec 22, 2009

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  • CHART OF THE DAY: How Long Can Microsoft’s Internet Explorer Hang On? (MSFT) (Silicon Alley Insider)
  • Foursquare Unlocks a Badge for Waze [Voices] (All Things Digital)
  • How a 40,000+ Employee Company Trains its Employees on Social Media (Mashable)
  • Google’s News Experiment Gets 24 More Publishers (Mashable)
  • Texting more popular than calling in the US, despite costs (Ars Technica)
  • Why Marketing Must Leverage an ‘Artscience’ Philosophy (Advertising Age)

[Read more…] about Internet Strategy, Marketing & Technology Links – Dec 22, 2009

Sarah Worsham / Dec 21, 2009

Best of 2009: Using Facebook as a Business Tool – Some Examples

toolsbategaAs we finish out 2009, we’re bringing you a recap of some of our best posts of 2009… (originally posted on June 3, 2009)
On Monday I talked about how Facebook, LinkedIn and Twitter are just tools.  In order to properly use tools, you first need to figure out what the job is and what it entails (or coming up with a goal and a strategy).  So, let’s say that you’ve done the hard work of figuring out a business goal and now you’re trying to figure out how to use Facebook to help you attain that goal.  While every business and industry is going to be different, I thought it might help to run through a few example scenarios… (please keep in mind that these are examples and not the only way to use Facebook – also not necessarily the way to use it for your business – these are just for learning purposes.)

[Read more…] about Best of 2009: Using Facebook as a Business Tool – Some Examples

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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