Your company’s customer service can be ruined (or saved) by just one person. Because it’s so easy for customers to communicate their experiences with other customers (and potential customers), any bad experience can be multiplied a hundredfold. Here’s an example:
I’m a huge fan of J.Jill clothes, mostly because they actually offer pants for us Amazons (tall), but also because I like their styles and service. I’ve been a loyal customer for many years (when will everyone offer tall pants?) and have had exceptional customer service both online and in their retail locations. Until Tuesday.
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Targeted advertising, or advertising directly to the people you want to reach is one of the most efficient and cost-effective ways to reach potential customers. A great place to buy targeted advertising is from websites which already have the audience you’re trying to reach. Sites such as industry publications, blogs, associations, forums and groups may offer advertising that you should consider. If you’re looking at advertising on one of these sites, here are some things to consider: