Many companies are excited about the idea of using social media to connect directly to their customers; to be able to send them messages directly. This used to be available only through direct mail, email or phone calls, but now companies can message customers on a variety of social media. The problem is, that most of these companies don’t fully understand the power of social media, or that it has empowered their customers and given them control over the brand.
[Read more…] about The Good, The Bad and The Ugly of Social Media Empowerment
