- The difference between strangers and friends (Seth Godin)
- Can Social Media Help Your Business? (Social Media Explorer)
- Cultivate an Active Network (Chris Brogan)
- Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask (at SemTech 09) (ReadWriteWeb)
- Open Your Eyes to Web Accessibility (Get Elastic eCommerce Blog)
- Enterprise 2.0: Time for an Upgrade (Internet Evolution)
- 5 Reasons Your Business Plan Is In A Trash Can (Silicon Alley Insider)
- Is Blogging Evolving Into Life Streams? (Web Strategy by Jeremiah)
- Glam Media Looking To Aggregate, Monetize Twitter Applications (TechCrunch)
- Dear Google: Fix Your Blog Search Page! (Silicon Alley Insider)
- How Facebook Could Create a Revolution, Do Good, and Make Billions (ReadWriteWeb)
- How Broadway Talks to its Audiences Using Social Media (Mashable)
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There’s nothing new about taglines. They’ve been used in different types of media for quite some time as a way to summarize the entire company/product/organization in a short bit of space/time. On a website, the tagline is usually a short bit of a text near the logo to describe what that site is. They’re the first glimpse into exactly what it is you do. If the tagline isn’t clear, visitors will have to spend more time figuring that out (which they may not). Often visitors enter your site somewhere other than the homepage and the tagline may be the only real description on the page where they do enter.