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Internet Marketing, Strategy & Technology Links – Apr 15, 2009

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Internet Marketing, Strategy & Technology Links – Apr 14, 2009

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Thoughts from Module09 Midwest Digital Conference – Afternoon Sessions #module09

midwestdigitalconf

Scott Monty

  • When he started at Ford there really wasn’t any leadership for social media and no strategy or plan
  • He had to figure out where the company is going and how everything can be wrapped around the strategy
  • Lots of different types of people and departments that can use social media differently – and have different views
  • A logo is impersonal – inhuman
  • What if strategy revolves around people and relationships
  • 93% of Gen Y recognize ads on social networks, but only 17% feel the ads are relevant
  • It’s a lot more difficult to screw a brand when there’s a real person that you know that’s associated with the brand
  • Social media is an opportunity to fundamentally change the way a company works.

Jeremy Tanner

  • Learn to listen
  • Jobs which technology has killed: Ice man, secret shoppers, what’s next?
  • Who are you listening to? Customers, potential customers, competitors, competitors’ customers
  • Who may need you in the future?
  • Who should be listening? People with power to fix things, with a short response time, a person
  • Know your tools – social monitoring, rolling your own, advanced operators, alerts

Oz Sultan

  • Today we are more immersively connected than ever
  • How do we elevate social media to the business conversation?
  • Brand needs to be understood and managed as an asset.
  • Corporate brand is an intangible asset that determines your market value – can affect your stock value, company valuation, etc.

Shannon Paul

  • Reasons social media fails: preparing corporate culture for adoption, making social media “campaigns” work, measuring social media, determining whether social media even matters
  • Changing culture – collaboration, openness, dialogue
  • Social media touches everything.
  • Becoming more customer-centric
  • Be delightful – surprise your customers with added value, real treats, ask for feedback, respond to feedback, don’t focus on selling
  • Make things that can be shared.
  • Think beyond signage and banner ads.
  • How social is your content? Can it be shared/embedded? Does it have unique urls? Can you gather feedback? Is someone responsible for responding to feedback – a HUMAN?

Chris Brogan

  • No one reads the long article at the New Yorker anymore – there’s too much information coming in.
  • You have to be biz development, marketing and customer service.
  • Biz relationships are flattening.
  • Tear down the silos of marketing, customer service, communications.
  • Promote rogue thinking and models.
  • Big companies can learn to be small again.
  • Mass customization – small. personal. now.
  • Making implementation grids and use them. Have a process.
  • Map out your targets and goals.
  • Social media tools are free, but it takes time.
  • Bring the wine – Value before message.
  • Give your ideas handles so they can be shared and used.
  • Innovation and experimentation rule.
  • Trying and failing is more informational than reading someone elses case study.
  • Everything gets a digital/social component.
  • Grow every day. Connect every day.
  • Equip other people to do what you’re passionate about.