Anyone else tired of the cold? Hope these links warm you up!
- How Facebook Blew The Twitter Takeover (Silicon Alley Insider)
- Looking for yes (Seth Godin)
- Excellent Analytics Tip #15: Brand Evangelists Index (Occam’s Razor)
- Are Responsive Brands Playing Favorites? (Social Media Explorer)
- Personal branding as asset allocation (Being Peter Kim)
- Google Analytics Missing Mobile Traffic (Web Analytics World)
- 10 Tips for Using a Blog to Promote Your Own Services (Traffikd)
- Who Owns Your Brand? (Search Engine Guide)
- Information Technology, 50 Years Ago (TechCrunch)
- 5 warning signs: Does A/B testing lead to crappy products? (Futuristic Play)
- How To Make Sponsored Conversations Work (Web Strategy by Jermiah)
- IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board (Ad Ops Online)
- HOW TO: Measure Online Influence (Mashable)
We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!
Computer people just love to name things. The server guy who names all his machines after Star Wars characters competes with the network guy who names all his routers and switches after Star Trek characters to see who has the more obscure references. Usually the Desktop guy wins with his collection of Windows PCs named after Transformer characters, but that’s beside the point. It sounds like it is all in fun, but there is a very important reason we all do it. Technology is hard for humans to relate to. It is cold and lacks personality. Names help give definition to the undefined. They help give things context.