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News & Notes
How to Improve Social Networking for Your Business
Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not?
A lot of those pages are graveyards now. They haven’t been updated in months and almost nobody Likes them. They didn’t even get a very good response when they were active.
A lot of businesses gave up once they didn’t see a surge in new customers, but no form of advertising can do that for very little work. Everything worth anything takes time and effort, and companies forgot that because they expected social network profiles to provide instant rewards with little effort. Social network requires effort just like any other form of marketing outreach, so how can you improve your social network marketing campaign? [Read more…] about How to Improve Social Networking for Your Business
What Every Parent Should Know About Social Media
I gave a talk last week at The Roeper School here in the Detroit area about some concerns and dangers parents should be aware of when your child uses social media. Here’s the presentation: