News & Notes

Sarah Worsham / Feb 18, 2009

Morning Edition – Feb 18, 2009

Funny how fast it becomes Wednesday – almost halfway through your week!

If Your Blog Died Today… What Would It Be Remembered For? (ProBlogger)
Top 8 Web 2.0 Security Threats (ReadWriteWeb)
Mobile Advertising Still Not Ready for Prime Time (Marketing Charts)
How Not to Market On Twitter (Chris Brogan)
Social Atoms and the Twitter Ecosystem (GigaOM)
Design and Operate a Referral System – Part 2 (Duct Tape Marketing)
Indeed’s New Industry Trends Point To Where The Jobs Are (TechCrunch)
Build Blog Posts Like Building Blocks (Chris Brogan)
The point is, marketers should advertise on multiple search engines (Forrester’s Blog for Interactive Marketing Professionals)
Survey Of Insular Social Media Elite Says: Twitter Is Better Than Facebook For Businesses (TechCrunch)
Social media: please stand up and be counted (Blue Wave Media)
“Is Twitter a Waste of Time?” Suggested Responses (Online Journalism Blog)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!

Sarah Worsham / Feb 17, 2009

Don't forget the Relationship in CRM

relationshipsolarikon Does your company have CRM (Customer Relationship Management)? CRM used to be about a business process of managing a relationship with a customer, but now it often just applies to a piece of software that stores customer names and some information about them. During this recession, there is an opportunity to actually form relationships with your customers. As Lee Odden from Online Marketing Blog says:

As companies decide where to invest their limited marketing resources, there is a distinct opportunity to focus on investing in relationships: with their customers, prospects, employees and business partners.

So instead of using your CRM to blast out targeted email campaigns, use CRM to form long-lasting relationships with your customers. Reach out to them and see if you can help. Companies and people who connect with their customers will be remembered much more than companies that just sent out lots of advertising. Best of all, building relationships is easy on the wallet – just takes a bit of your time.

(photo by “Solar ikon” @ Flickr CC)

Technorati tags: business, business strategy, crm, customer relationship management, customers, marketing, marketing strategy, online marketing, internet marketing

Sarah Worsham / Feb 17, 2009

Morning Edition – Feb 17, 2009

Mondays are busy, leading to lots of reading for you on Tuesday morning – enjoy!

10 things you can tweet about on Twitter (Online Journalism Blog)
Authenticity (Seth Godin)
10 ways to find people on Twitter (Online Journalism Blog)
Seven Signs You Need a Social Media Sabbatical (Social Media Explorer)
Broken windows in social media (Being Peter Kim)
Learn About the Canonical Link Tag in 5 Minutes (Matt Cutts: Gadgets, Google and SEO)
The Twitter Spoofer (Web Strategy by Jeremiah)
No Stopping the Mobile Internet Growth (GigaOM)
15 Things I Wish I Had Known When I Started My First Blog (QuickSprout)
Mining the Thought Stream (TechCrunch)
ADVERTISING, A HORRIFIC WASTE OF MONEY (Search Engine Guide)
5 Ways to Make an Empty Ad Spot on Your Blog Work For You (ProBlogger)
iPhone Still Winning Mindshare War (Silicon Alley Insider)
Five Tips for Better Online Surveys (Seth Godin)
28 Days to Improved Results with Social Media – Week Three (Traffikd)
UBS Downgrades Ad Spend Forecast, Online to Grow Just 1.4% (Marketing Charts)
Best Recession Marketing Investment? Relationships (Online Marketing Blog)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!

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