• Skip to content
  • Skip to primary sidebar

Sazbean

Software Development Management

Main navigation

  • Home
  • About
You are here: Home / Archives for News & Notes

News & Notes

Sarah Worsham / Nov 17, 2008

To Twitter or Not To Twitter

Twitter has become fairly popular over the last year and is a powerful tool for communicating with your customers.  However, as with most business decisions, you should consider some things before you make your decision:

  • Is Your Audience on Twitter? Search for some of the keywords important to your industry to see if your audience is on twitter.  Even if there are only some, it may be worth at least monitoring twitter.
  • What’s being said? – If your customers and industry is on Twitter.  What are they saying?  You can use tools such as Tweetscan, Twitscoop and Twist to take a look at conversations and keywords.
  • What will the effect be on your brand and reputation? For some brands, their reputation may be negatively affected if they are not actively participating on Twitter.  Everyone should be aware that anything said on Twitter will be around in the future via search engines.
  • Who will tweet and monitor? It may be helpful to have multiple people using Twitter, but they should have a general idea of what is ok to say and what the plan is for using Twitter for the company.
  • What persona will you use? Does your brand or company have a mascot or other persona you should use?  If multiple people are tweeting, make sure they aware of any personas.
  • How will you integrate Twitter with your website and other marketing efforts? Twitter makes it fairly easy to include your tweets on other websites.  Where will you include it?  How will you let your customers know about it?
  • To follow or not to follow? When people start following you on twitter, will you follow them in turn?  This may make it easier to follow conversations (and it is a nice gesture), but following unsavory feeds may not be a good idea either.  Deciding on a follow policy beforehand can make it easier.

If you are already using Twitter for your business, what did you consider beforehand?  What advice would you give to others who are trying to make the decision?

Technorati Tags: twitter, social networks, social media, internet marketing, internet consulting, internet business strategy

Aaron Worsham / Nov 14, 2008

Why IT isn't a cost center [intro]

moneymonochromeI’m going to take a chance that my old accounting professors aren’t Sazbean readers because in this series of posts, introduced here, I will be violating some Generally Accepted Accounting Procedures.  If Dr. Burke or Mrs. Kim are reading this, please click on this link.

In most companies the mail room still does not generate direct profit for your company.  They are a needed part of making a profit, whether its delivering vendor bills to Accounting or customer’s letters to the sales departments, but they are not demonstratively profitable on their own.  Traditional cost centers like office services, HR, help centers, and Research & Development are the first looked at for cuts during a downturn in sales because their contributions aren’t realized on P&L statements.

With the cost of some IT departments landing in the double digit percentages of total expenditures, elevated by the high salaries demanded by experienced workers, it is easy to understand how the label ‘Cost Center’ is putting a giant bulls eye on backs of our hard working technology professionals.  Unless your company is a pure technology player, the chances are that your CFO has looked longingly at the options of down sizing or out sourcing part or all of your technology budget.

In this series of posts I will be setting up straw men and then knocking them down, because the idea that IT is still considered a cost center is a farce.  When tallied directly, IT will be the greatest difference maker between profit and loss in your company.

In the first of this series, we will look at how IT can reduce costs in every area of your company, boosting profits logarithmically over the department’s cost.  Then, we will discuss how IT should be the first place a company turns to help sales enter new markets, broadening the revenue potential of the company and lifting the bottom line directly.

Photo attributed to Monochrome

Sarah Worsham / Nov 13, 2008

How Not to Comment

trollkevindooleyCommenting on other sites and blogs can be a great way to extend your network.  However, there are some ways of commenting which can actually hurt your reputation and brand.  If in doubt, ask yourself whether you would want your comment on your own site.  Here are some things to avoid:

  • “great post!” with your name and website – These types of comments don’t add to the conversation and most people will see through your attempt at linkbait.
  • “I agree and you can get a great deal on ___ at ….” – No one wants a blatant advertisement on their website and you just look like a jerk.
  • “asdlkjasfoweiu” – Ok, now you’re not even trying and it really looks like spam.
  • “You are totally wrong.  How can you be such an idiot!” – Would you say this to the person if they were in front of them?  How about in front of other customers? Consider that anything you publish is permanently available via search engines.
  • “some very controversial subject to get people angry” – This is called trolling if the purpose is just to get people to react.  Having a calm discussion of differences is different.  Sharing your opinion is fine, just remember that it’ll be available for all time and does affect your reputation.

So what type of comments should you leave on other sites?  Take a few minutes to think of a response that adds to the conversation.  Being respectful and insightful will go a lot further to enhance your reputation than any of the comment types above.

(photo by kevindooley @ Flickr CC)

Technorati Tags: comments, commenting, social media, social media strategy, social networks, social networking, social media strategy, internet marketing, marketing

« Previous Page
Next Page »

Primary Sidebar

About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

Copyright © 2008 - 2026 Sazbean • All rights reserved.