Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate with an audience. Social media consists of the same content already in use: text, audio, images, and video. The difference lies in its ability to open up new channels of communication. – Digital Web Magazine – Integrating Social Media into a Web Content Strategy
Think of social media as an opportunity to converse with your customers – to pick their brains and understand exactly what they want from your product or service. As this article discusses, social media is just a means to communicate with your customers – one that has not been previously available. Every different type of social media does not need to be on your website in order to effectively start conversations with your customers. The most important first step is to decide to have a conversation instead of just a one-way marketing plan. Then find out what types of social media your customers (and potential customers) are already using to narrow the types of technologies that make sense for your company.
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