Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. [Read more…] about How Your Products Influence Your Brand
News & Notes
12 Tips for Creating a Social Media Content Strategy
Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. [Read more…] about 12 Tips for Creating a Social Media Content Strategy
Review: Actionly for Social Media Monitoring & Measurement
One of the biggest challenges in monitoring and measurement of social media for companies is how much efforts are increasing mentions of the brands. And then knowing whether those mentions are generally positive or negative. It’s fairly easy to get a snapshot at any point of time of how many mentions have happened in the past 24 hours using searches and some tools. What’s difficult to get a feel for is how mentions of a brand are trending over time. Actionly looks to fill this gap with trending information for keywords over time pulled from Twitter, Facebook, YouTube, Flickr, Blogs and News.
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