Having a good content strategy is a vital key to any successful social media strategy. You may be connecting with the right people in the right places with the right message, but if you don’t have content they’re interested in, you’ll eventually fail (at least in engagement). No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
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News & Notes
The Importance of Consistent Brand Identity
Logos and brand names can be fun to create, but having too many may be confusing to your customers. Logos and brands help create associations with certain attributes or features within customers’ minds. Using different names or images for the same brand can make it difficult for customers to know what associations they should have. The same may be true if you’re using different profile names and identities with social media.
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Giving the Gift of Technology
As Technology progresses, more and more of us are always connected via smartphones and other mobile devices. The divide between those with technology and those without grows. Being connected online can mean having an advantage when searching for a new job or climbing to the next rung on your career ladder. If you’re not able to connect online, finding a job in an already difficult job market can be next to impossible. That’s why I am so excited about the Laptops for Ladies program we’re running with Girls in Tech Detroit. It gives us an opportunity to provide laptops to ladies who need a little extra help. This past Saturday, Audrey Walker and I, along with author Tara Michener, her husband and illustrator Jason Michener, and their intern Chelsea Rodgers, headed to Lighthouse PATH in Pontiac, a shelter that provides a safe and nurturing living environment for homeless women and children for two years. During those 2 years, they are given the time and training to make a transformation back to self-sufficiency.
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