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10 Traits of Highly Effective Blogs

Elod-EyeThis post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina, where she writes about blogging your way to success. Be sure to check out all the other stops along the tour and enter to win $100 to use in improving your own blog!

Several of the traits on the following list of characteristics of highly effective blogs are
inter-related. You won’t be able to have one without having at least one of the others – so
consider them all important!
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Storytelling for Brand Loyalty

Don't Move or The Bunny Gets ItThink about the really successful brands.  Apple. Coca-Cola. Harley Davidson. Nike. These brands are more than a set of products or a marketing campaign.  They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. They want to incorporate the brand story into their own personal story (and vice versa). Irresistible storytelling by these companies has lead to amazing brand loyalty.
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How Much Does Each New Customer Cost?

Money, Money, MoneyHow much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per acquisition is a valuable statistic for understanding whether you’re actually getting something for all the money spent in advertising.
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