What if how you’re treated in real life depending on how influential you are online? You walk into your neighborhood coffee shop and because you’re a bigwig on Twitter, you get a special discount. Or maybe you’re not really into spending time online and you have to pay full price. How would you feel if you saw the person in front of you get a different treatment (and price) than you got? A few companies have been trying out this type of scenario…
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News & Notes
What Does Your Website’s Design Say About Your Company?
Most companies have a website these days and most of these websites are gawdawful ugly — or just are. They have some text about the company that no one reads because it sounds like it was written for a brochure — which it probably was and no one reads those either. But if you do have a plain old website with some brochure-like text, what does that say about your company? Many potential clients will get their first taste of what you do and who you are from your website.
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Review: Postling for Social Media Management
Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Postling is specifically targeted to local businesses who need to keep track of what people are saying about their business. Here’s my thoughts…
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