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Sarah Worsham / Aug 11, 2010

Please vote for my SXSW Panel

Hi there!  I really appreciate your continued support and readership.

I’ve submitted a panel for the SXSW Interactive conference, which is Austin in March, along with Dave Murray, Betsy Weber and Beverly Cornell.

Our panel is “Have Fun to Increase Customer Engagement“.

I’d really appreciate if you vote for it, even if you’re not planning on attending.  30% of the decision about which panels are chosen is via voting by the community.

Voting just requires signing up for a free account and verifying the account by clicking on a link in an email.  SXSW does not use the data for mailing lists and they don’t give out any information to other parties.

Here’s the link: http://panelpicker.sxsw.com/ideas/view/7401

I appreciate your vote.  Thank you.

Sarah Worsham / Aug 10, 2010

Be Ready to Respond if You Ask for Feedback

Fireman
Engaging customers is all the rage with businesses big or small. Companies are adding communities, comments and reviews to their websites to encourage feedback and conversations. This is all good.  However, if you ask for feedback from your customers, be ready to respond when they give it. Not responding is worse than never asking in the first place. [Read more…] about Be Ready to Respond if You Ask for Feedback

Sarah Worsham / Aug 9, 2010

Blogging Daily vs. Blogging Weekly

Thinking about blogging for your business? Wondering about the effectiveness of taking the time to blog daily vs. blogging weekly (or whenever)? Established blogger Justin Kownacki, who was blogging daily, decided to try blogging weekly for a few months to see what effect it would have on his traffic.  That one post per week would be well-thought out instead of scrambling to post 5 times per week.  He found that blogging only once per week does not guarantee a high-impact read of the one post and also dropped his traffic considerably.

According to Google Analytics, I had:

  • 7,500 page views in April
  • 7,491 page views in May
  • 3,583 page views in June
  • 4,877 page views in July

Finally, my Alexa ranking hovered around 162,000 when this experiment began; it’s currently at 245,546 as I type this. – What I’ve Learned From Blogging Weekly Instead of Daily – Justin Kownacki

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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