Reviews

Sarah Worsham / Apr 20, 2009

Tr.im – Twitter Stats You Need

In my effort to find or create the perfect Twitter utility, I’ve been experimenting with various url shorteners to see what kind of statistics they can give me. Today I started playing with Tr.im and, so far, I’m pretty happy with the results. One of my requirements is that it work with Twitterfeed, which I use to send RSS feeds directly to my Twitter account. What I’m looking for in terms of statistics is how many clicks each url gets, and then an overview of clicks for all links.

Tr.im isn’t quite my perfect Twitter stats service, but it’s the best I’ve seen so far (other than getting some 503, service unavailable errors, which may be related to Twitter issues). I’m able to see the clicks on up to 15 tweets – or tr.immed urls, as they call them – from the dashboard, along with aggregated country information for those tweets.

The exciting part is when you drill down into one of your tweets. From the summary you can see the breakdown of humans vs. bots for the clicks (at least in their estimate), along with more detailed information about each of the human visitors, including location, operating system, client/web browser, and how long ago they clicked. On the timelines page, you can get a visual representation of when clicks happened for the first 72 hours (or at least you should, but it wasn’t working for me). Referrers will give you known websites that are referring to the url. Agents shows a breakdown of visitor browsers and operating systems (platforms) and the locations page will give you a breakdown of click location, similar to the summary (although now it includes bots).

Tr.im, which is part of the Nambu network (a twitter client, currently for Mac and iphone), also offers some additional features, including a Firefox extention, a Mac dashboard widget, bookmarklets, and ubiquity scripts. For Mac users, the dashboard widget is a really nice addition which frees up a tab in your web browser. I’ve only been using Tr.im for a few hours, so we’ll see how it handles my tweets throughout the day – and whether something better catches my eye.

Technorati tags: social media, twitter, business, trim, marketing

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Sarah Worsham / Apr 7, 2009

All Your Tweet Belong To Us

All Your Tweet is a free service (currently in beta) that aims to aggregate various Twitter services into one place. Fairly basic functions such as follow, unfollow are offered, along with basic analytics (followers, friends, favorites, status updates) for multiple accounts. A web-based twitter client integrates all accounts into one dashboard, with URL shortening and tracking, and the ability to integrate RSS feeds into Tweets. Scheduling future tweets is also a really nice addition.

When I demoed All Your Tweet, the interface seemed a bit confusing with links at the top and Action links along the left. Some of the links are only available from the dashboard, which makes changing between “Actions” difficult. The web-based Twitter client is nice, but while it constantly updates times, it didn’t seem to always update tweets (those were in batches). So the time updates are a confusing illusion that it is actually constantly refreshing. Having analytics on the side was nice, but not something that was needed while tweeting. Most disappointing, I couldn’t get the RSS feed to work properly – although this may be due to recent problems with Twitter.

All Your Tweet has some really nice functions and I’d like to see them make the interface more robust and easy-to-use. It has the potential to be a pretty useful social marketing tool.

Have you tried All Your Tweet? What are your thoughts?

Technorati tags: all your tweet, social media, internet marketing, social media marketing, business, social networks, marketing

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Sarah Worsham / Apr 1, 2009

SocialToo – Automate Twitter Following & Unfollowing, Send Surveys

If you’re of the mind to follow everyone who follows you on Twitter, SocialToo can save you time and effort by automatically following anyone who follows you. You also have choices on how and whether you unfollow anyone who unfollows you. There are also options to block automatic DMs (direct messages) from other services and to send you a daily email with statistics about your followers.

Most of SocialToo’s services are currently free, but they also offer some paid (although cheap) services. For $5 (each), they offer services to unfollow anyone you’ve manually followed who aren’t following back and to catch up on following people before you started using their services. For $25, you can delete all your followers.

For users interested in tapping into the collective intelligence of their followers, SocialToo gives the ability to create a one question survey (with an option for comments) through it’s SocialSurvey service, which can then be sent to a Twitter account. All of SocialToo’s services seem to be setup to eventually intergrate with multiple social networks, similar to Ping.fm, but for now, just Twitter and some Facebook integration is possible.

Technorati tags: twitter, internet marketing, business, socialtoo, marketing

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