Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
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Reviews
Review: Postling for Social Media Management
Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Postling is specifically targeted to local businesses who need to keep track of what people are saying about their business. Here’s my thoughts…
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Book Review: The Skinny on the Art of Persuasion by Jim Randel
Persuasion is a skill required for success in, not only business, but life in general. If you have ideas you want to get across, you need to persuade others that they are good ones. Persuasion comes in especially handy in marketing and sales, since you’re trying to persuade someone to buy from you. Jim Randel has written a book, The Skinny on the Art of Persuasion: How to Move Minds
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