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Strategy

Sarah Worsham / Jan 5, 2010

Getting Your 2010 Internet Strategy Off to The Right Start – Pick a Goal

It’s a new year!  Time for planning, strategery and general optimism about the year!  Whatever happened in 2009, now is the time to figure out where you want to be at the end of 2010 and start taking steps to get there.  The first step for any strategy is to decide on a goal.  And a good Internet strategy starts with a good business goal.  Here’s what I think makes a good business goal…

[Read more…] about Getting Your 2010 Internet Strategy Off to The Right Start – Pick a Goal

Sarah Worsham / Dec 18, 2009

Predictions for 2010 & Scorecard for 2009

fortune_seanmcgrathTime for the annual “looking ahead” post.  From last year’s post, here were my predictions for 2009:

  • Increase in Twitter use for businesses
  • Smartphone growth
  • Businesses providing more content – blogs, video, audio, and increasing the ways they interact with their customers.

[Read more…] about Predictions for 2010 & Scorecard for 2009

Sarah Worsham / Dec 15, 2009

Are URL Shorteners & Social Media Sharing Messing Up Statistics?

mess-AliceJamiesonTwitter’s 140 character limit brought URL shorteners (like bit.ly, ow,ly, etc.) into the limelight.  Now, URL shorteners are commonplace – many services and applications embed their functionality (TweetDeck, for example), and even Google & Facebook have come out with their own shorteners (goo.gl and fb.me).  A lot of websites and analytics programs rely on variables included in the URL to know more information about where a person came from (what site referred them).  When an URL is shortened and then shared across social media sites, does that mess up the statistics?  Does Google Analytics, for example, know where someone came from when a URL which includes extra information is shared on Twitter?

[Read more…] about Are URL Shorteners & Social Media Sharing Messing Up Statistics?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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