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Strategy

Sarah Worsham / Mar 31, 2009

Twitter Tip – Automate Sending Articles to Twitter from Google Reader

automatejurvetsonI used to mark articles in delicous to be automatically sent to my Twitter feed via Twitterfeed.  Now, I am able to mark articles from anywhere with my iPhone and have them sent automatically to my Twitter feed using Google Reader.  This method requires both a Google account on Google reader, and an account on Twitterfeed (both are free).

  1. In Google Reader, in the upper right, click on Settings
  2. Click on the Folders and Tags tab.
  3. Click on the checkbox next to “Your shared items”
  4. Go up to the box that says “change sharing…” and select Public.
  5. Click on View public page (it’ll be empty right now).
  6. Now go back to the feed in Google Reader.  At the bottom of any post you want to share, click “share”.
  7. If you refresh the public page, you’ll see your items show up.
  8. On the right side of the public page, you’ll see an item that says Atom feed.  Click on it (it’ll probably show a bunch of code stuff.)  This is the feed to the items you want to share.  Copy the URL at the top of the window
  9. Goto twitterfeed.com and sign up for their free service.
  10. Login to the service. Click “my feeds”
  11. Click “Create new feed”
  12. Enter the username and password for your twitter account (you can then test to see if it’s working)
  13. Paste the URL of the Google Reader public page where it says “RSS feed URL”
  14. Feel free to mess with the other options, but they should be fine if you want to leave them, so click “Create”.

Twitterfeed will automatically check what you’ve marked as “Share” in Google Reader every hour (or whatever you set as the frequency) and then send it to your twitter feed for you.

(photo by jurvetson @ Flickr CC)

Technorati tags:  twitter, google reader, internet marketing, business, content, content strategy, twitterfeed, marketing

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Sarah Worsham / Mar 27, 2009

Using Social Media to Create Great Experiences for Your Customers

relationshipwroteCreating great experiences comes from listening, respecting and getting to know your customers.  Think about a satisfying purchase experience you’ve had recently.  You probably had some personal interaction with the company, they listened and were helpful in guiding your purchase decision.  You felt like they really understood your needs and what you were trying to do. Many of us no longer have in-person interactions with our customers, but we can still use social media to accomplish many of the same touchpoints.

  • Listen – Join social networks where your customers are.  Listen to what they are saying, both in general and about your company.  You’ll gain insight into what your customers really think and what their needs are.
  • Help – Help your customers anyway you can.  Advice and assistance, even if they are not related to your products will be appreciated and will help build trust.
  • Build a Relationship – Reach out to your customers.  Say hello.  Have a personality.  Have conversations.
  • Respect – Don’t shout at your customers.  Don’t spam them.  Don’t send them uninvited email or advertising.  This can be difficult, but asking your customers to take action occasionally is different than bombarding them with marketing.

You’ll find that once you have built relationships with your customers it is much easier to understand what they need and want out of your products.  You’ll spend less time with inefficient marketing and advertising and more time giving your customers the experiences they want with your products and company.

(photo by Wrote @ Flickr CC)

Technorati tags:  customer experience, customer-centric, experience centric, business, strategy, marketing

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Sarah Worsham / Mar 26, 2009

What Type of Experiences Are You Providing For Your Customers?

friendshipbbjeeTraditional marketing focuses on product features and benefits. But your customers are more interested in the experiences they can have with your products.  Usually when a customer decides to purchase a product it’s not because of the features it offers, it’s because of what they can do with the product. For example, we purchased a flat screen HDTV not because of the number of pixels or brightness or refresh rate, but because it looks awesome when you’re watching a movie or sporting event.  The experience we’re interested in is how the picture looks when we’re watching TV… the features of the TV just help fulfill that particular experience.

What about online?  It can sometimes be difficult to figure out what types of experiences customers are looking for on your website.  It helps to think in terms of tasks instead of products or features or benefits.  What are your customers trying to accomplish when they come to your website?  There probably are many different types of tasks – browsing, searching, contacting, support, purchasing, etc.  The trick is to try to make all these tasks as easy as possible on your one website.

Now, instead of thinking of these actions as tasks, think of them as a chance to interact with your customer.  What would you do if you were in-person?  What types of interactions would you want with a company?  Think of each of these interactions as an opportunity to build a relationship with your customer – or add to a relationship.  Try to think of website visitors as individual people with their own stories and emotions and opinions.

Now, how would you design your website differently to interact with your customers and build relationships? What do your customers say about your website? They may have some great insight – if you just ask.

(photo by bbjee @ FlickrCC)

Technorati tags: usability, design, customer experience, customer-centric, experience centric, business, strategy, marketing

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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