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Strategy
Good Example of Local Social Media Outreach & Engagement #socialtestdrive
One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products. Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well. Here’s a great example… [Read more…] about Good Example of Local Social Media Outreach & Engagement #socialtestdrive
Video: Find out how online publishing will evolve in the Future of Publishing
From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving.
In Future of Publishing, VigLink CEO Oliver Roup and Influence People CEO Murray Newlands interview leading industry experts to cover the ever-evolving world of online publishing. In this episode, Newlands and Roup interview:
- Pirouz Nilforoush, President of NetShelter, and
- Paul Edmonson, CEO of HubPages.
- Yulia Smirnova, SEO Manager of a large company,
Watch the first episode below:
Find out more at the Future of Publishing Facebook page.